Bega Peanut Butter – Australia’s favourite peanut butter* is now Australian owned by Bega. Reese's generates more than $2 billion in annual sales for … - Source of protein, vitamin B3 and magnesium. But Bega told the ASX on Wednesday Kraft Heinz, a well-known maker of the popular product, had signalled its plan to challenge this decision. There are over 100 farming families in communities across regional Queensland who are relying on this investment to support the increase of peanut production and sustainability of the industry for generations to come. Available in Smooth or Crunchy, No Added Sugar or Salt, and 100% Nuts. In 2018, we purchased the Peanut Company of Australia (PCA), to ensure the peanut industry in Australia can thrive for many years to come. Australia’s Favourite Peanut Butter* based on scan sales, at MAT 15/03/2020. However, drought and competition for land has made it difficult for our farmers to continue to grow enough peanuts to keep up with demand. Bega Peanut Butter Crunchy 200g quantity. Bega obtained the peanut butter business, assets and goodwill of Mondelez under the deal. Bega obtained the peanut butter business, assets and goodwill of Mondelez under the deal. In July 2017, Bega expanded its portfolio to include some of Australia’s The headline price for the deal is $560 million, but Bega said the net price of the acquisition is $534 million, when IT separation costs at Lion were excluded. A long-running and costly legal stoush over peanut butter jars is bound for the High Court, after US food giant Kraft Heinz confirmed it would take the matter to Australia's highest court. In a statement to The Age and The Sydney Morning Herald on Wednesday, Kraft Heinz said it was "disappointed with the recent decision of the Full Court of the Federal Court and has filed an application for special leave to appeal with the High Court". ASX-listed Bega's lengthy heritage is as a dairy company, but in 2017 it entered the peanut butter world when it purchased Kraft subsidiary Mondelez Australia (formerly called Kraft Foods Limited). ... Bega Peanut Butter Crunchy 200g $ 5.99 USD. By acquiring the Mondelez Australian peanut butter business in 2017, Bega became the rightful owner of the Kraft Jar Design in Australia. Mondelez Australia — a company that was previously part of Kraft’s global food empire — sold its Kraft-branded peanut butter business to Bega in 2017. All that’s changed is the name! Bega is "exclusively entitled" to use the yellow lid and red and blue peanut label. The growth in the popularity of peanut butter in the United States has been phenomenal. It demanded Bega drop the famous yellow lids and packaging. Bega Peanut Butter is a source of protein, vitamin B3 and magnesium … We estimate that Australia now grows less than 50% of the peanuts we consume, with the rest coming from overseas – which is simply nuts! All was going well until Bega discovered Kraft was selling an identical peanut butter in Australian supermarkets dressed in the same yellow outfit as Bega. Lion, which is owned by Japanese brewer Kirin, said the sale required no further regulatory approvals. "On 19 May 2020, Bega Cheese received notice that Kraft-Heinz has filed an application in the High Court seeking special leave to appeal from the judgment of the Full Court of the Federal Court of Australia," Bega said. most loved brands and products: Vegemite, ZoOSh and of course, Bega Peanut Butter. Unknown to most, peanuts are not nuts at all, they’re actually a legume, and are a tricky one to grow! Bega captured a commanding two thirds of the Australian peanut butter market when it bought the old Kraft business, and it wants to grow further. The same favourite Peanut Butter that Australians love is now Aussie owned, other than that, nothing else has changed! Kraft Heinz is not backing down in its dispute with Bega over peanut butter jars. The all-time classic taste of roasted peanuts in a smooth, velvety spread. Share this product. Jif is an American brand of peanut butter made by The J.M. BEGA Peanut Butter – Smooth. If you wish to access or change the information which Bega Cheese Limited holds about you, please call 1800 571 833 or write to Bega Peanut Butter c/o Bega Cheese Limited to submit a request. The sun-ripened fields of Queensland are optimal peanut country, with the tropical climate producing some of the most mature (aka flavoursome) peanuts in the world. - Rich in good fats (monounsaturated). January 2017 – acquired the Australian meals business from multinational food conglomerate Mondelez International with brands such as Vegemite, ZoOSh and Bonox, a licence for the Dairylea and Snackabouts brands, and the licence to manufacture Kraft-branded cheese and peanut butter through 2017, as well as a manufacturing site in Port Melbourne, Victoria. Never Oily, Never Dry, our original Bega Peanut Butter has been made in Port Melbourne for over 55 years, with the same recipe to consistently deliver the roasted peanut taste Australians love. After the sale of Mondelez to Bega, the Australian dairy brand ran ads claiming “Kraft peanut butter is now Bega peanut butter” and that it was … Bega shares closed down 3.5 per cent at $5.17 on Wednesday, on a day when the S&P/ASX200 climbed 0.2 per cent. We source only the best Hi-Oleic peanuts, rich in good fats (Monounsaturated Fats), for the best, freshest roasted peanut taste. Bega has a strong tradition of partnering with Australian farmers. Kraft Peanut Butter Crunchy Kraft Peanut Butter is one of the best, and most Australians favourite peanut butter to have on toast. Darren is the mining and agribusiness reporter for The Age and The Sydney Morning Herald. Partnering with Australian farming communities, we’re working to grow supply of Australian peanuts, driving the sustainability and growth of what was a fragile Australian primary industry. Bega Cheese now has exclusive rights to use the trademarked yellow label and lid with a blue or red peanut design, depending on the variant of peanut butter. Australia’s Favourite Peanut Butter is now Aussie owned by Bega. Crunch time for peanut butter as battle heads to High Court. BEGA, the BEGA device, the SIMPLY NUTS device,CRUNCH O’METER and NEVER OILY NEVER DRY are trade marks of Bega Cheese Limited. Bega purchased the Peanut Butter factory and recipe and continues to make the same favourite Peanut Butter that Australia loves. The distinctive peanut butter jars at the centre of the dispute. Bega Cheese Limited has a long and uniquely Australian history that all started with humble beginnings in dairy. Made with the same recipe in Australia for over 50 years, it’s never oily, never dry with the same taste you’ve always loved! The two are now locked in a contractual dispute over the rights to the brand. But in his ruling last year, Justice David O'Callaghan said Bega had acquired "all rights" to the trade dress when it bought Mondelez. Terms of use | Privacy Policy | Competition terms and conditions© 2020 Bega Cheese Limited. Three years ago, Aussie owned Bega foods spent hundreds of millions of dollars buying back the iconic brand from American food giant Kraft Heinz. By acquiring the Mondelez Australian peanut butter business in 2017, Bega became the rightful owner of the Kraft Jar Design in Australia. In July 2017, Bega expanded its portfolio to include some of Australia’s most loved brands and products: Vegemite, ZoOSh and of course, Bega Peanut Butter. Bega Cheese is a leading Australian dairy and food company producing cheese, infant formula, nutritional powders, Vegemite, peanut butter and salad dressings. Since becoming part of the Bega portfolio, the only thing that has changed is the name! Great on toast, for baking, making bliss balls..the list goes on. The issue centred on a dispute about who owns peanut butter’s “trade dress” – ie the distinctive yellow lid, yellow label and other features of the peanut butter jars. Bega has a strong tradition of partnering with Australian farmers. With no artificial colours, flavours or preservatives across our range, there’s a delicious Bega Peanut Butter product for all Australian’s to enjoy. Australians love our peanuts, and Bega is on a mission to ensure we can get the best Aussie grown peanuts all year round! “PCA is an important part of our strategy of creating a great Australian food company, which will include Bega peanut butter with 100pc Australian peanuts,” Mr Irvin said. Thanks in part to World War II, it has become increasingly popular and it's now a dietary staple for many people across the country. Any personal information collected will be used, disclosed and held in accordance with this information collection statement and our privacy policy. Love Bega Simply Nuts Peanut Butter. It’s as good as it gets, with Bega Peanut Butter. Kraft told the Federal Court that the distinctive peanut butter trade dress was never Mondelez's to sell. The new Kraft peanut butter and Bega peanut butter … New Zealand dairy giant Fonterra has rights to the Bega Cheese brand until 2026 and doesn't like it appearing on products newly acquired by Bega, like peanut butter. We always get the crunchy dark roast which has a lovely depth of flavour and also we get the crunchy. Bega Peanut Butter, Port Melbourne, Victoria. Trade dress is considered an important identifier of a product, and operates like a trade mark. Our peanut butter is made in the same place, by the same people, with the same recipe for the same Never Oily, Never Dry peanut butter that Australian’s love. Not oily at all, you can really taste the fresh peanuts. Photograph: Bega Australia's Favourite Peanut Butter has changed its name to BEGA Peanut Butter. Bega, which bought the Mondelez Grocery business in 2017 for $460m including powerhouse brands Peanut Butter and Vegemite to bring both brands home under Australian ownership, was dragged into a court battle by Kraft which claimed it needed to return the brand name and look of Peanut Butter. Thing that has changed its name to Bega peanut Butter, Port with! 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